Business

Smallholder farmers across Africa have relied on traditional methods of reading weather patterns and soil conditions. As climate change brings more erratic rainfall, prolonged droughts, and unpredictable flooding, these methods are becoming more unreliable. At the same time, agribusinesses, financial institutions, and governments face growing pressure to demonstrate sustainable land use and supply chain compliance, including under emerging regulatory frameworks such as the EU Deforestation Regulation

Rada 360 uses satellite imagery, AI analytics, and Earth observation data to help farmers and agricultural stakeholders adopt data-driven, climate-smart agricultural practices. Its flagship platform, Rada Agriculture, enables its users to monitor crop health, assess soil conditions, optimize fertilizer application, access weather forecasts, and receive early warnings for climate-related events.

Beyond the farm level, Rada 360 provides forest intelligence services including deforestation detection, biomass estimation, carbon stock assessment, and certification compliance monitoring.

Impact

By providing farmers with information that enables them to use resources efficiently, Rada Agriculture reduces waste, lowers production costs, and cuts nitrous oxide emissions from excessive fertiliser use. Early warning alerts help farmers make timely decisions that reduce crop losses and protect food security in climate-vulnerable communities. The platform’s forest monitoring capabilities support sustainable land management and help agribusinesses and policymakers identify and respond to areas at risk. By promoting agricultural intensification on existing farmland, Rada 360 helps reduce the pressure to expand into forests and other natural habitats.