Business

Problem

Smallholder farmers in Rwanda struggle to access reliable markets and receive fair prices, while urban consumers and businesses face inconsistent access to fresh, high-quality produce. Fragmented supply chains, high post-harvest losses and inefficient distribution reduce farmer incomes and contribute to food waste.

Solution

Afri-Farmers Market has developed an integrated farm-to-market platform that combines digital commerce, aggregation, logistics and farmer support services. By connecting smallholder farmers directly with households, restaurants, hotels and institutions, the company provides reliable market access, improves supply chain efficiency, reduces post-harvest losses and delivers fresh, traceable produce to urban consumers.

Impact

Through its integrated farm-to-market platform, Afri-Farmers Market reduces GHG emissions in Rwanda's fruit and vegetable sector by slashing the 40% of harvests typically lost to fragmented supply chains with inadequate storage and temperature control. The company also trains contracted farmers in regenerative agricultural practices that build healthier soils with better water retention and less erosion, a benefit of particular importance as climate change advances. Finally, Afri-Farmers Market's approach delivers a significant improvement in the economic situation of its contracted smallholder farmers by increasing the quality and price of their yields.